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ST. LOUIS, Nov. 23, 2021 /PRNewswire/ — Advocado, a data platform connecting and powering cross-display...

ST. LOUIS, Nov. 23, 2021 /PRNewswire/ — Advocado, a data platform connecting and powering cross-display promotion, today introduced it has obtained the VEIL watermarking technology and 46 other patents from VEIL Interactive Systems, an affiliate of Koplar Interactive Methods Global (KISI). A lengthy-time licensee of the VEIL technologies, Advocado will now integrate the watermarking abilities into its facts administration system for broadcast Television set and radio, when adding innovative detection and attribution for interactive Television set and gaming. With this potent integration, advertisers, networks and media partners can more precisely measure advert effectiveness and push shopper engagement across channels.

“For a long time, VEIL has been the sector normal to confirm billions of dollars’ truly worth of media expend,” reported Jeff Linihan, co-founder and COO of Advocado. “Now put together with Advocado’s ideal-in-breed SaaS and DaaS abilities, we are growing the precision and speed at which VEIL can be applied, and throughout a better amount of use situations. We can now provide the industry a non-biased, actual-time attribution and campaign-coordination system that is able of measuring future-technology media ordeals, at scale.”

Following the acquisition, Advocado buyers will quickly gain from expanded monitoring capabilities on CTV and OTT, with piloting to quickly start out on radio and streaming audio. The whole patent portfolio also provides prospects accessibility to more novel approaches to embed info in video clip and audio streams, as nicely as sophisticated interactive Television set capabilities, extended ahead of the next era of benchmarks grow to be commonplace.

“In 5 yrs of licensing VEIL, Advocado has established to be a strategic spouse capable of both equally innovation and software,” commented Bob Koplar, president of KISI. “This ability to execute produced Advocado the noticeable decision to evolve the foundational VEIL engineering into a suite of activity-changing media measurement alternatives.”

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Linihan additional, “By combining core VEIL systems with Advocado’s system and culture of innovation, advertisers, customers, media organizations and components suppliers can validate the promises of tomorrow’s Tv experiences these days.”

For additional information and facts on Advocado, pay a visit to www.myadvocado.com.

About Advocado
Advocado empowers advertisers, publishers and media providers with its 1st get together data management platform that right away generates, integrates, analyzes, and activates details to produce unparalleled benefits, maximizing shopper campaigns and marketing dollar ROI throughout all screens.   The platform allows fill visibility gaps with exceptional data powering advertisers, publishers, and media corporations to target and modify their shelling out true-time for multi-display campaigns effectiveness. Developed by marketers for entrepreneurs, the system utilizes sign information by using patented watermark technological know-how, normal language processing, automatic articles recognition, and real-time temperature to connect offline and online audience details to expose and impact the whole shopper journey. Advocado is headquartered in the urban main of St. Louis, MO and serves shoppers throughout North The united states.

Source Advocado